De Beers runs what some call a cartel, and others a monopoly. Most diamonds from Russia, Botswana, Namibia and De Beers’ mines in South Africa are sold through its Central Selling Organisation christmas links of london . In other words, its cornered the whole, shiny shebang.
Russia or Canada could flood the market with diamonds tomorrow. There would be more diamonds than Dinky cars in the shops if that ever happened. Which is why it won’t, because then diamonds would be worth a dime a dozen christmas links of london on sale, and rich ladies would start to question the value of their shiny stones.
If diamonds ever did come on to the open market like any other commodity, De Beers would lose control over their supply; which would threaten the price; which would make them less desirable; which would weaken their price; which would make them even less desirable . . . Now you know why diamonds are forever – forever protected from the open market, that is Links Earrings .
Diamonds are therefore not an investor’s best friend, as they have no underlying value. Gold, on the other hand, used to be considered the safest form of investment in times of economic uncertainty, and is traded like any other commodity. Unfortunately, it’s price keeps on dropping.
Gold was once a measure of personal wealth, but not any more. As far as investments are concerned, you would be better off buying government stocks and bonds. Gold has been a dismal investment for the last 18 years, and today is worth around $ 320 an ounce Links Rings , its lowest price since 1985.